The Insights People appoints children’s industry expert Stefan Lampinen as Chairman

The Insights People, the Manchester-based company which specialises in kids, parents and family market intelligence, has appointed the children’s industry digital executive Stefan Lampinen as Chairman.

Lampinen’s career includes senior executive roles at Electronic Arts, NOKIA. Microsoft and Warner Bros, as well as being a member of Minecraft’s advisory board and the co-founder and chairman of the Swedish Games Industry Association.

The new Chairman’s appointment comes at a time that The Insights People are going through significant growth having completed extensive recruitment and its recent expansion into Australia and Canada. The firm is now surveying more than 4,000 kids every week across five continents and 11 countries, enabling it to provide real-time data on kids’ attitudes, behaviours, and consumption.

Nick Richardson, CEO of The Insights People, said: “I am delighted to welcome Stefan to the team, whose experience will be of great benefit as we scale up our business on all fronts.”

Lampinen added: “There is no doubt that kids’ ecosystems are changing at a significant rate, posing a number of challenges and opportunities for brands and agencies. What The Insights People do through their Kids Insights and Parents Insights services is incredible and helps improve ROI across clients’ businesses.

“I have been impressed to the passion and ambition that drive The Insights People team and I am excited to become part of this young and fast-growing company.”

The Insights People also shared some of their latest complimentary insight-led reports, covering key changes within kid’s ecosystem in the new normal. To get access to and download free reports, visit